This video told us Adidas is bringing its Parley partnership to its Adizero NHL jerseys. Parley For The Oceans is an organization that “addresses major threats towards our oceans.” As part fo the partnership, Adidas has produced shoes and European soccer jerseys using thread made from plastic and rubber waste found in the sea. It’s classic recycling — though Parley prefers the term “upcycling,” according to its website.
In other words, it sounds like the newest iteration of NHL All-Star uniforms will be the most eco-friendly we’ve ever seen. As an aside, I’ll say it would’ve been cool if they’d figured this out last year when the All-Star game was in Tampa, another city on a bay. But this one’s being hosted by the Sharks — whose mascot lives in the oceans so that works too!
This morning, Adidas and a smattering of NHL teams shared new teaser images of the forthcoming eco-jersey. Here are a few that focus on the collar — arguably the least aesthetically pleasing part of the Adizero template and further proof that it isn’t going anywhere anytime soon.