BROOKLYN – Toronto-based Bladetech Hockey has signed a partnership agreement with the National
Women’s Hockey League and has been designated as the “Official Blade of the NWHL and Official Partner of Women’s and Girls’ Hockey.” As part of the agreement, Bladetech will provide their high-tech skate blades with the company’s patented Flex Force Advantage to all of the players in the NWHL.
The agreement comes as the NWHL’s six teams – Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and first-year expansion club the Toronto Six – begin training for the league’s sixth season.
“Bladetech Hockey is honored to be partnering with the NWHL and we thank Commissioner Dani Rylan Kearney, the league, teams and players for this wonderful opportunity,” said Bladetech CEO Anthony Morra. “We are proud to support the best hockey players in the world, which includes NHL all-stars and Stanley Cup champions, and this partnership with the women’s professional hockey league in the U.S. and Canada continues that trend. All NWHL players will have access to our Flex Force Advantage skate blade technology, which will further enhance their performance. We’re very excited to be part of a league that focuses on showcasing world-class talent. This is an important partnership for Bladetech Hockey as we want to help the NWHL and the women’s game continue to reach new levels this season and beyond.”
The partnership with Bladetech is another product of the committee formed by the NWHL and NWHL Players’ Association to enhance the player experience by identifying brands that see the value of endorsing the more than 120 female pro athletes in the NWHL this season. For the Bladetech partnership, the committee would like to acknowledge the guidance and support of Kelly O’Donnell of GoodWood Hockey.
Among the assets, the NWHL will provide to Bladetech are testimonials from players, social media support, and mentions on Twitch broadcasts throughout the season.
“Bladetech Hockey has established itself as an industry leader, and their commitment to our players and belief in the NWHL says a lot about their support of the women’s professional hockey in the U.S. and Canada,” said NWHL Founder and Commissioner Dani Rylan Kearney. “On behalf of our league, the six teams and all the women competing in our sixth season, I want to thank Anthony Morra, Jeff Azzolin, and everyone at Bladetech for this partnership, and Kelly O’Donnell for her leadership.”
About Bladetech Hockey
Based in Toronto, Canada, Bladetech Hockey provides high-tech hockey skate blades that are scientifically proven to provide a speed boost. Their patented Flex Force Advantage reduces impact pressure on joints, allowing players to play faster, longer.
About the National Women’s Hockey League (NWHL)
Established in 2015, the NWHL was the first professional women’s hockey league in North America to pay its players. The mission of the league is to fuel the continued growth of the sport and brand of pro women’s hockey. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six. Visit NWHL.zone and follow on Twitter and Facebook @NWHL and Instagram @NWHL.zone.