BROOKLYN – Hyperice, the leader in recovery and movement enhancement technology, is now an official partner of the National Women’s Hockey League.
As part of the agreement, the NWHL’s six teams will have enhanced access to Hyperice technology at training facilities and arenas. Players will also have the chance to utilize the Hyperice tech of their choice for at-home recovery. As the Official Recovery Partner of the NWHL, Hyperice will be included in the league’s global streams on Twitch, and NWHL players will team up on activations that utilize Hyperice products. Hyperice technology will also be integrated into the league’s social media and other digital platforms.
“This partnership with the NWHL builds on our previous work together, and we are excited to expand on that foundation,” said Dan Canina, Director of Global Performance at Hyperice. “The NWHL’s players are incredible athletes and it has been great working with them and the league to provide access to the full suite of Hyperice’s performance and recovery technology. We are looking forward to the NWHL season ahead.”
The partnership with Hyperice is a product of a new committee created by the NWHL and NWHL Players’ Association this offseason. The committee’s goal is to enhance the player experience by identifying brands genuinely investing in women in sports, and who see the value of endorsing and partnering with the more than 120 professional female athletes in the NWHL this season. The committee is comprised of league executives, current partners, and NWHLPA leadership and players.
“Our Hyperice partnership provides all of the athletes of the NWHL with top-level performance products to enhance their development and help them excel through the grind of an intense season,” said NWHL Commissioner Dani Rylan. “We thank the team at Hyperice for their meaningful support of the NWHL and their dedication to advancing women’s hockey at the professional level in the U.S. and Canada.”
The NWHL’s sixth season will feature the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and first-year Toronto Six battling for the Isobel Cup.
Hyperice is an Inc. 500 global recovery and movement enhancement technology company specializing in vibration, percussion, compression, and thermal technology. Hyperice’s technology is used by the world’s most elite athletes in professional and collegiate training rooms, as well as rehabilitation facilities and fitness facilities globally. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness. In March 2020, Hyperice acquired NormaTec, innovators of cutting-edge pneumatic compression systems, to deliver world-class performance and wellness solutions. For more information, visit www.hyperice.com.
About the National Women’s Hockey League (NWHL)
Established in 2015, the NWHL was the first professional women’s hockey league in North America to pay its players. The mission of the league is to fuel the continued growth of the sport and brand of pro women’s hockey. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six. Visit NWHL.zone and follow on Twitter and Facebook @NWHL and Instagram @NWHL.zone